Sergio Serrano



Staycation is in part inspired by a news story of a teenager who, by photoshopping photographs and staging video calls from home, fooled her family and friends that she was on a holiday around Asia.

The piece is a series of found photos from different cities—taken from the top lists of most photographed cities in the world—presented on free-standing billboards to serve as backdrops for people to take fake vacation photos and geotagged by their phone on social media.

Sergion Serrano is an artist and graphic designer born in Mexico and based in Edmonton since 2003. He received a BA in Design from the University of Alberta in 2009. Literature and mythology are recurring themes in his artwork, which explores the narratives humans create in order to understand themselves and their place in the world around them. He works in print media and book works, creating images and objects that feel both familiar and unknown. His work also deals with the communication and transformation of these narratives in language, content and form. 


Location: Beaver Hills House Park, Jasper Ave (between 104 & 105 Streets)